The storyline…

Over the past 3 years, I have completed numerous copywriting projects from full website revamps to long-form, SEO specific, articles. I have written for companies in several industries including FinTech, Advertising, Manufacturing, Fashion and Personal Portfolios.

With the aim of adhering to brand tone seamlessly. I pride myself on being able to quickly pick up the suitable writing style that a client needs for their project. For how experimental I can be with my writing when it comes to direct to sales or outbound email communication; I understand how important it is to talk as a brand.

The body…

My development for competent copywriting continued throughout my professional experience firstly by executing PR campaigns inside of the small/mid-sized music labels I was working with. From longer articles talking about our artists to the smaller, more engaging, social pieces we would post. I learnt how to market an unheard-of artist to a large audience, doing so would lead that artist to small level mainstream attention.

This moved on further to completing more B2B related projects including web copy, email comms, social posts, PR pieces and even a contribution to a book. This wide variety of experience I picked up during my time inside of the Independent Agency space has given me exceptional experience across several different types of writing, further adding to my ‘all-in-one creative package’.

The conclusion…

A handful of projects I have been part of can be found on the right. However, this touches upon a small percentage of the overall work I have completed for several clients worldwide. As I look to expand this portfolio overtime, the skills that have been developed during my full-time positions can’t go unnoticed. From managing the long term brand development to executing on day to day tasks to get projects over the line, my writing ability across all fronts has developed exponentially throughout the last few years.