The work that elevates brands
With a strong passion for brand development. My skillset is heavily influenced by how well I can drive visibility, engagement and direct value impact. Whether it is through maximising engagement from outbound communications sent to a 6 figure database or driving genuine interest through sleek, modern social content. My ‘audience first’ approach allows the pre-engaged audience to find value from what I am developing while offering a modern approach to persuade those that are sat on the fence to take a deeper look into what is being created.
Get in touch:
martynrance7@gmail.com
Take a peek at the socials:
Copy That Makes An Impact
Good copy can make or break a project. Whether it is direct to sales copy for a new service/product, or crafting a brand story that can guide visitors through the customer life cycle. The ability to catch attention and leverage that through copy is vital.
Visuals That Are Memorable
Over the past 5 years, I have facilitated numerous creative projects for clients of all sizes in a wide variety of sectors. Going from idea to final product is a process that I thoroughly enjoy. Take a peek at some work down below.
The Experience
Creative Director, Marketing Executive, Marketing Manager, Marketing & Communications Manager & Content Manager
ABOUT
Marketing & Communications Manager at The Barn Agency
(2024 – Current)
Took responsibility for building agency profile by fostering Ecom partnerships to expand new biz funnels. Conceptualising and creating case studies, newsletters and managing the company website. Managed ad funnels for luxury B2C brands across Google, LinkedIn, and Meta, helping to drive stronger engagement and conversions. Developed creative lead magnet campaigns to attract and nurture leads while acting as project manager in a tight-knit agency/brand environment. Developed and executed long-term marketing strategies aligned with business goals, focusing on content pillar creation and website/landing page optimisation to drive lead generation and enhance user experience.
Marketing Manager at The Alliance Of Independent Agencies
(2022 – Current)
Promoted internally with the responsibility of taking full control of all marketing practices within the organisation. Including the development of all social channels, creation and execution of several email funnels, taking full control of all external communications and advising on modern content approaches to bring the brand out of its echo chamber and into the mainstream. While expanding the Alliance client base nationally while executing several brand-building campaigns including paid media, organic content lead growth, video marketing and creative direction on large in-person events.
Marketing Executive at The Alliance Of Independent Agencies
(2021 – 2022)
Responsible for the creation and management of all company communications including email comms, paid advertising, weekly/monthly newsletters, and all social media content. Alongside creating and maintaining client partnerships, I was heavily involved with the ongoing task of modernizing the brand by implementing a content-focused approach. Took lead in full-stack content creation alongside coordination and implementation of CRM tools across our tech stack.
Content Manager at WhyYStudios
(2018 – 2021)
Took leadership of client contracts to develop online branding of client’s websites and socials, while developing and executing growth strategies to facilitate a strengthened industry presence. Created and maintained client websites for extended periods of time, updating web copy and creating new content consistently to attract new leads, while providing value to existing visitors. Developed countless pieces of content including web copy, blog posts, and long-form articles for numerous clients across several different industries.
Brand & Communications Assistant at XOSA Studios
(2020 – 2021)
Developed branding strategy and artist development strategy to bring artists and the label itself to the forefront of mainstream media, while developing the long-term image of the brand. 1-on-1 development with artists to develop their image, sound and personal branding. Large-scale brand development including putting together marketing strategies for projects, and creating connections with potential clients, artists and media companies.
ARTICLES:
The Inaugural Independent Agency Awards Announces Winners
The Alliance Of Independent Agencies
London, UK
Financial Turmoil? Independent Agencies Share Optimistic Findings
The Alliance Of Independent Agencies
London, UK
Solving the Technology Challenge in an Agency
The Alliance Of Independent Agencies
London, UK
VISUALS:
Independent Agency Awards Promo
London, UK
Eyez Boxing Bars Music Video
Weymouth, UK
Isaiah Dreads – Country Boy Music Video
Weymouth, UK
GET IN TOUCH
If you have a project that you require assistance on, don’t hesitate to shoot me a message on LinkedIn.
Martyn Rance 